Added: Aisling Baeza - Date: 21.02.2022 08:51 - Views: 11002 - Clicks: 1806
The of females playing video games in Asia is growing at a faster rate than their male rivals, according to the latest research. Women are levelling the playing field across all of Asia's key markets including China, India and Japan. There are a of factors that are contributing to this rise, with storylines becoming more inclusive and connectivity improving across the region. The region has seen particularly strong growth in gamers using mobile phones. This is especially the case in Asia, where mobiles are the primary internet-enabled device for many people," said Matt Brocklehurst, head of apps, partnerships and platform marketing, Google Asia Pacific.
Gaming has become extremely lucrative, not just for companies like EA and Activision Blizzard who make the games, but also for the best players in e-sports - competitive online gaming. They are now seen as key influencers with millions of followers who watch them play online via live-streaming. In Asia, entire teams and leagues made up of female gamers are now making an impact on the world stage, including the Female Esports League, a regional gaming circuit to help boost female representation in esports. Last year, mobile communications firm Singtel provided sponsorship to the league.
Professional gamer Amanda Lim, 25, got into online video games as a way to bond with her brother and uncle.
Female gamers are less well-known but I think in time that will change as more of us start playing. We can be as strong as males. Ms Lim plays for an all-female team called We. Baeters, who are spread across Malaysia and Singapore. Ex-professional gamer, Reia Ayunan, typically played role-playing games such as Battle Royale for around six hours a day. Her live stream was made up of viewers from the Philippines, Malaysia and Indonesia. She has noticed more female players live-streaming online. She was recently hired by video game creator Ubisoft and now produces game content aimed at attracting more females.
Student Valerie Ong, 19, lives in Singapore and plays between three and seven hours a day, depending on if she is at school or on a term break. She started playing Call of Duty CoD after she went to support her best friend at a national competition earlier this year.
The social aspect also appeals to Valerie as gamers can play with others from across the world. Unfortunately, there is a dark side to the rise of females gamers as many have been harassed online. Once you go public and you get noticed there will always be people hating on you, finding faults and mistakes. The gaming community can be very toxic," added Ms Ayunan.
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